Our Calendar for Media

On Location

These are some photographs of us on location whilst shooting our music video, including us and our costumes, the props we had bought for the video and the general location. Also, there is a video of us back on location, providing a thorough walk through of the location in which we filmed.

On location shots presentation

Risk Assessment

Risk	Level of danger	Plan to avoid risk
Use of sparklers	Medium	Holding away from face and body to avoid a nasty burn
Riding a bike into a pile of boxes	Low	Being very careful
Filming near a busy road	Low	Have a spotter looking out for potentially unaware drivers
Use of a ladder to drop colourful play balls	Low	Have someone hold the bottom of the ladder
Flicking of a cigarette	Low	Keep out of the way of the cigarette end

Storyboards

These are 12 storyboards that we have come up with as shot ideas for our music video. We will be shooting soon.  

Costume, Props, Casting

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Shot Ideas For Our Music Video

Shots of the surrounding woodland where we are shooting the video.

Shot of Fernando on a bike riding through a wall of cardboard boxes

Shots of us sat on a sofa, one by one, to be later edited to give illusion of us jumping from one place to another

Slow motion shot of Karl flicking a cigarette, following the cigarettes path until it hits the floor.

Shot of someone running around with a sparkler in their hand, camera following the path of the sparkler.

Slow motion shot of a pack of cards towards the camera

Flowers being pulled from a hat

Many other surreal looking shots that involve strange behaviours throughout.

Spelling out the word “yeah” and shooting it

The odd appearance of a rubber duck

Target Audience Analysis

The track that we have chosen to make a music video for our A2 media studies coursework would be classed in the genre of British Alternative Rock/Indie. Therefore we have quite a compact target audience that we have to cater for when making our music video.

After conducting some research into the areas of the world of which the tracks official video has been listened to via YouTube, we found that the main audience comes from Western Europe, an area that this genre of music has thrived in during the past decade or so. The bulk of Miles’ audience come from the UK, this probably owing to the popularity of his previous projects; ‘The Rascals’ and ‘Last Shadow Puppets’ which although enjoyed some success in the States, enjoyed the majority of its success in the UK. YouTube also showed most hits coming from females of the ages 13-17, followed by male 35-44 and 18-24. Therefore, we are provided with the issue of allowing our video to be relatable to, females and males, as well as different generations of males.

In terms of psychographics, we feel our target audience will be that of ‘The Reformer’. People of this type value their own independent judgment, something that is very important to people who listen to music of the Alternative Rock genre, a reformer is the sort of person who would say to a mainst ream artist, “don’t tell me what to do or what to think”. Another type of person we would like to think that our video would attract is those of the psychographic, Explorer, the sort of people that are driven by a need for new discovery or challenges, we feel that our idea is fairly different to most videos and very unique, therefore, Explorers could be interested in our video, thinking of it as a new discovery to take advantage of on their behalf.

Finally Demographics, on this behalf, our aim for our target audience would be anything from ‘B’; Middle class, ‘C1’; Lower Middle Class and ‘C2’ Skilled Working Class. The main demographic class of people that we are aiming to be our target audience are of ‘C1’; Lower Middle Class, would be our main target, people of this class are usually office staff or supervisors who are ‘working for the weekend’, this is definitely the kind of person we are looking into targeting to watch our music video as those of higher class would probably look down on the surreal nature of our video due to the difference to their probably mainstream preference. We definitely feel that our video will apply more to the lower classes than the higher in the world due to the nature of the video and general antics involved in it.

Overall Target Audience

60% / 40% - Male / Female

Ages - 13-25

Psychographic - The Reformer

Demographic - C1 - Lower middle class.

Final Location Decision & Location Shots

After a group discussion, we have decided that the wooded area in Horton would best suit our music video, in the below PowerPoint there are some photos showing the location of the wooded areas and some photographs of specific areas in the woodland that we are hoping to use in our filming.  

Final Ideas For Our Music Video

For our music video, we are looking into the possibility of making a completely conceptual based video for Miles Kane's track 'Inhaler'.

The video will feature myself, Fernando Rocha and Karl Tedder.

At this point in time have two locations to bear in mind, a woodland area in Horton or a warehouse in Wraysbury.

Location shots will soon follow this post when we have made our final decision on location.